Discover how to effectively use social media to build brand awareness and market your after-school program in this episode. We've teamed up with Markia Baker and Navi Johnson from NM Legaci Marketing to bring you a playbook of strategies that blend your mission statement with the right online content. Throughout this episode, we'll discuss the importance of having a strong social media strategy and share tips on how to use different platforms effectively. Markia and Navi will also highlight the role of social media in fundraising and engaging with families and the community. Their valuable insights will make your social media efforts feel less like a chore and more like an opportunity to shine.
Guest Bio:
Markia Baker and Navi Johnson founded NM Legaci Marketing in February 2022. With degrees in mass communications and english, their expertise lies in creating engaging content, managing social media accounts, and growing online presence. Not only do they support businesses by providing services directly. They also participate in workshops and conferences, educating participants about the importance of social media marketing. Their mission is to provide consistent, organic social media marketing that empowers small businesses and startups to make an impact in the digital world.
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Speaker 1: You're gonna have a mission statement as your center
00:00:01
.
00:00:01
You're gonna have something that you're gonna abide to, so
00:00:06
make your content that reflects your mission statement.
00:00:09
All your content.
00:00:09
When you're creating your content, have your mission
00:00:11
statement in mind.
00:00:12
This creates trust and curiosity, because your audience
00:00:17
most of the time is gonna be your parents, your young parents
00:00:19
, your grandparents you know your things like that.
00:00:21
So you want to create that trust with everything that you
00:00:24
post.
00:00:25
So, as long as your content reflects your mission statement
00:00:28
and what your organization abides by, you'll be able to
00:00:31
create that relationship.
00:00:33
["school Town?
00:00:35
Speaker 3: Programming and Education"].
00:00:38
Hello, hello everyone.
00:00:39
Welcome to School After Hours podcast, where we talk about all
00:00:42
of things related to out-of-school town programming
00:00:44
and education.
00:00:44
I am your host, jay Lee, and today we're gonna talk about
00:00:49
using social media to build an online presence for your
00:00:52
out-of-school program.
00:00:53
To help us with this topic, we have Marquia Baker and Navey
00:00:57
Johnson from NM Legacy Marketing .
00:01:00
They're gonna be sharing some marketing strategies as well as
00:01:04
some dos and don'ts for social media.
00:01:06
So you know we can get the gist of everything and make sure
00:01:08
that we're doing this correctly.
00:01:10
All right, so, but before we go into our main interview, let's
00:01:14
go ahead and jump into our community corner.
00:01:17
Community Corner is a segment of the show that allows guests on
00:01:20
myself to share tips, advice or information on a specific topic
00:01:24
with young people, families or community members.
00:01:27
Without further ado, let's go ahead and get into our Community
00:01:32
Corner conversation.
00:01:33
All right, everyone.
00:01:34
This is our Community Corner section.
00:01:36
We have Navey and Marquia here for us and they're just gonna
00:01:40
give us some tips about what could communities to do to help
00:01:43
with their social media marketing.
00:01:44
So, navey and Marquia, my question for you all for
00:01:47
Community Corner is this what are your top three tips?
00:01:52
What are your top three tips for after-school programs that
00:01:56
are new to social media and try to build their brand.
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Speaker 1: All right.
00:02:01
So when you're new to social media, it can seem really scary
00:02:04
because you're like, how am I gonna get all these people you
00:02:07
know to like me and to follow us ?
00:02:09
You know, et cetera, et cetera.
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But don't think too much into it.
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Social media is a gross thing.
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You're gonna grow over time.
00:02:15
But as long as you're consistent, you're gonna be just
00:02:17
fine.
00:02:17
So that kind of goes to when my next thing is you're gonna have
00:02:22
a mission statement as your center.
00:02:23
You're gonna have something that you're gonna abide to.
00:02:27
So make your content that reflects your mission statement.
00:02:31
You know all your content.
00:02:32
When you're creating your content, have your mission
00:02:34
statement in mind.
00:02:35
This creates trust and curiosity because your audience
00:02:40
most of the time is gonna be your parents, your young parents
00:02:42
, your grandparents.
00:02:43
You know your things like that.
00:02:44
So you want to create that trust with everything that you
00:02:47
post.
00:02:48
So as long as your content reflects your mission statement
00:02:51
and what your organization abides by, you'll be able to
00:02:54
create that relationship.
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And also, you know this is an after-school program, so make
00:02:58
sure that you're getting permission from the parents to
00:03:02
have their children online and things like that.
00:03:04
You don't wanna anger anybody, you don't want any legal trouble
00:03:07
.
00:03:07
You don't wanna lose a student because the parent is upset or
00:03:10
anything like that.
00:03:10
So at registration or at admission, however you wanna do
00:03:15
it, make sure there's some type of document signed that says,
00:03:17
hey, we're gonna use your children's pictures on our
00:03:20
socials, on our print media.
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You know what happened.
00:03:23
That way there's no surprises.
00:03:25
And lastly, when you're a new page, it's recommended to post
00:03:29
every day.
00:03:30
You wanna post every day to build that consistency, to build
00:03:33
that momentum, and you want to not just, of course, post just
00:03:36
regular still pictures, but have fun, get footage, make some
00:03:39
reels Because it's an after-school program, there
00:03:41
should be a lot of activities that you should be able to get
00:03:44
content on, so you can meet carousels, you know any type of
00:03:47
reels or field trips or any of the programs.
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You know staff helping with homework, whatever you wanna put
00:03:52
up there, but have fun with it, don't think about it too much,
00:03:56
but just make sure that you're consistent and reflecting your
00:03:59
mission at the same time.
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Speaker 3: Mm-hmm, good stuff, good stuff, boy.
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Especially about that consent part.
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Oh boy, he puts somebody's child on social media.
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It's a whole problem without the permission.
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Oh trust, have been through it and it is not a good thing.
00:04:12
But with that being said, we're gonna go ahead and jump into
00:04:17
our interview questions.
00:04:18
["dance of the Sugar Plum Fairy"].
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All right, everybody, we have arrived at our interview portion
00:04:25
of the show.
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So, like I said, we had Navy and Marquette here with us, and
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we're gonna be talking about social media and how you can use
00:04:32
it for branding your organization, but also branding
00:04:35
yourself as a resource for anyone in the community that may
00:04:39
need it.
00:04:39
So, with that being said, we're gonna go ahead and dive into a
00:04:43
small introduction of Navy and Marquette so we could know a
00:04:48
little bit about them, but also that their business as well.
00:04:50
So, ladies, good to have you here today, good to be here,
00:04:56
thank you and we know social media is a big thing, especially
00:04:59
it's becoming more popular for marketing and after-school
00:05:02
programs.
00:05:02
But us being me being a millennial and closer to the end
00:05:07
of being a millennial that far in Social media wasn't a really
00:05:11
big thing when I was growing up.
00:05:13
So learning the ins and outs, how to use it, all those things
00:05:18
could be a little bit intimidating sometimes, if I'm
00:05:20
allowed to be honest.
00:05:21
So I'm happy that we are having this conversation so just to
00:05:25
get us started, go ahead and tell us a little bit about
00:05:28
yourselves and then we'll go ahead and go a little bit deeper
00:05:30
in the conversation.
00:05:32
Speaker 1: Okay, well, to start again, I'm Navy, I'm one half of
00:05:36
In-N-Lagacy and we've been in business together since February
00:05:39
2022.
00:05:40
We're going on two years in and I've been in the digital
00:05:44
marketing space and social media space for quite a while, but I
00:05:47
guess it will be about six years going on six years now, since
00:05:50
2018.
00:05:51
And it's been a wonderful blessing.
00:05:52
Of course, like you said, it needs to do.
00:05:55
Everything changes.
00:05:56
Social media changes constantly , you know.
00:05:58
So it's a swinging pendulum, but it's all about growth and
00:06:03
figuring out what works and figuring out your audience and
00:06:05
things like that.
00:06:06
And because of my storytelling background, my writing
00:06:09
background and a bit of journalism background, it all
00:06:11
kind of just tied together.
00:06:13
You know, Making content is kind of like chasing the story
00:06:16
and then you also have to speak to who you want to speak to, so
00:06:19
you have to customize your content to go toward the right
00:06:22
audience and things like that.
00:06:23
So it's a nice space, a nice place to be in.
00:06:28
Speaker 3: Nice Markey.
00:06:30
Yes, yes, yes.
00:06:32
Speaker 2: So again, I'm Markey Baker, the other half of NM,
00:06:36
Legacy, marketing, like I said, having the degree in the
00:06:40
education space of journalism stuff.
00:06:42
But getting into the workforce and developing that interest in
00:06:45
the marketing side definitely started right after graduation.
00:06:48
So my interest began probably in 07 or 08, but I started
00:06:52
really taking it seriously when I'm telling you like a pandemic
00:06:54
just really put us all in this space where it was like okay,
00:06:57
this is a time to either jump or not.
00:07:00
And so I really started to really kind of like try to get
00:07:04
out of that imposter syndrome piece in 2020.
00:07:07
And thanks to my boo over here, she like really it was like
00:07:10
look, this is you can do this.
00:07:11
And I really started to take it very seriously at that point.
00:07:19
And, as Nady stated, we use social media so much and I think
00:07:23
that's why, for me, like it became a bit even more
00:07:27
interesting because I was always sharing what I was doing
00:07:29
anyways and wanting to basically show people how I'm doing it,
00:07:33
how I'm finding different things and putting it in a way that
00:07:36
they would take it and understand, because everyone
00:07:40
doesn't take in information the same.
00:07:42
But we're all using social media and so the wonderful part about
00:07:46
what we do and about what we have an opportunity to help
00:07:50
other people do, is put your message out in a way that your
00:07:53
followers in your community will receive it, and so being able
00:07:58
to do that, being able to be really creative and really being
00:08:00
able to show people what I know is just like the best part
00:08:04
about what we do.
00:08:05
That's like my favorite part of doing it and being able to show
00:08:08
people.
00:08:08
It's not intimidating, don't be afraid, we got you, we're going
00:08:11
to tell you, and once you make it simple for the net like oh,
00:08:14
that's it, I'm like, yeah, so you know it can be a little
00:08:20
intimidating, but we always hear to try to lighten that load and
00:08:23
make it less scary.
00:08:25
Speaker 3: All right, I appreciate it.
00:08:26
I definitely do Because, like I said before, like I don't know,
00:08:30
as you go on, you figure it out and you work it out for
00:08:33
yourself.
00:08:34
So that brings me to my first question for you.
00:08:36
So when after school programs are choosing a social media
00:08:40
platform to build their brand right, what should they take
00:08:45
into consideration before using a platform?
00:08:48
Speaker 1: Well, I think first thing is you have to know that
00:08:51
you don't need every platform.
00:08:53
You know you got your big four.
00:08:54
You got your Facebook, instagram, your ex and I guess
00:08:59
it would be tick top now.
00:09:00
I guess that's the product before.
00:09:01
I was going to say LinkedIn, but things are changing, like we
00:09:05
said.
00:09:06
But you don't need every platform, because every platform
00:09:08
might not be made for your audience.
00:09:10
For after school programs in particular, you might want to
00:09:13
hang out on Instagram to TikTok and Facebook.
00:09:15
Facebook because you know that's where your parents will
00:09:18
be, that's where grandparents will be.
00:09:20
You know things like that.
00:09:21
Then you have your Instagram, where you're younger, your
00:09:24
millennial parents will be, and then even TikTok.
00:09:26
You know where your millennial parents will be, and so you just
00:09:29
have to kind of know you know what's the best platform or the
00:09:32
strongest platform to promote your after school program.
00:09:34
And because you know it's still talking to parents, it's your
00:09:38
audience, but you still want to cater to a more I don't want to
00:09:42
say a more childlike platform, but you don't want to go on like
00:09:45
a professional platform, what do you can but to better promote
00:09:49
and talk to the audience that you want to speak to.
00:09:52
Instagram, facebook and TikTok can be the strongest because of
00:09:55
the type of content that you're going to post.
00:09:57
You're going to post a lot of, you know, after school programs.
00:10:00
You're going to post a lot of things with the children.
00:10:01
You're going to post, you know, staff helping with homework.
00:10:04
You're going to post the kids playing together.
00:10:06
You know you're going to post that type of content and those
00:10:08
type of visuals and they tend to go across better on Instagram
00:10:12
and TikTok and Facebook and things like that.
00:10:15
So just know you don't have to use every single platform and
00:10:19
even if you don't want to get on TikTok right now, facebook and
00:10:23
Instagram will be just fine.
00:10:24
And because you can connect those two and, as we mentioned
00:10:27
before, you can build a content calendar on your Meta Business
00:10:30
Suite on Facebook and connect your Instagram to your Facebook
00:10:33
page and schedule that one out.
00:10:35
So that way you kill two birds with one stone on two very
00:10:39
strong still platforms.
00:10:40
So just know you don't have to do it all.
00:10:43
You can focus on, you know, just to two good, strong
00:10:47
platforms and just make sure your content is appealing.
00:10:52
Speaker 3: I don't know that's right.
00:10:52
So, before we go deeper into this conversation, let's go
00:10:55
ahead and take a quick break, everybody.
00:10:57
Go ahead, get your snacks, get your treats, go ahead and take a
00:11:00
moment to yourself, taking all this good information, and come
00:11:03
right back because we are not done.
00:11:04
We have so much more information to share with y'all.
00:11:06
All right, see you in a minute.
00:11:08
Are you a program director or thinking of starting a program?
00:11:12
Maybe you need new curriculum that focuses on character
00:11:16
development or technical skills.
00:11:18
Maybe you need help establishing effective program
00:11:21
logistics to have an impactful program culture, or, overall,
00:11:26
you just need a program evaluation.
00:11:27
Well, school after hours consulting case.
00:11:31
Here to help Contact us at schoolafterhourscom and our
00:11:36
contact information is in the show notes.
00:11:38
Hope to hear from you soon.
00:11:40
Hello everyone, welcome back, welcome back to school after
00:11:43
hours podcast.
00:11:44
We have Navy and Marquette here with us from NM Legacy Marketing
00:11:49
and we are talking about social media strategies to help build
00:11:52
your brand awareness but also market yourselves at the same
00:11:55
time.
00:11:55
So we're gonna go ahead and finish going into our interview.
00:11:58
We had great advice in the first half about what platforms
00:12:02
to use when you are trying to bring yourself, and the thing is
00:12:06
you don't gotta use all of them .
00:12:08
Narrow it down to one.
00:12:09
Start there.
00:12:10
So with that information we're gonna go ahead and get a little
00:12:13
bit more.
00:12:14
So my next question for you all is this what is a social media
00:12:19
strategy and how can it be used to promote app school
00:12:23
programming?
00:12:25
Speaker 2: Alright, so great question.
00:12:26
So first let's start with what the social media strategy is.
00:12:29
So, basically, it's simply a plan on how you're gonna share
00:12:32
your information, whether it's a product or service or event or
00:12:37
activity, and it doesn't have to be formally like on a breakdown
00:12:41
of a calendar unless you want to especially when you're trying
00:12:44
to organize your thoughts but just in your head saying,
00:12:47
alright, I'm gonna post this on this day.
00:12:48
That that's a social media strategy.
00:12:49
You have one.
00:12:50
It's just you're maybe not calling it that, you're just
00:12:52
saying this is what my plan, this is what I want to do.
00:12:53
That's a social media strategy.
00:12:55
And when you're using it in the marketing space, it's just like
00:12:59
any other marketing plan.
00:13:00
Just like if you were to market and say I'm gonna drop four
00:13:03
commercials on such and such day .
00:13:05
I'm gonna put a billboard on this street because all these
00:13:07
cars gonna go on this part of the highway, right.
00:13:10
It's the same thing in the social media space, which
00:13:12
requires research, right, and or bringing on people that have
00:13:16
done the research and can say, hey, your audience is on social
00:13:19
media on in five o'clock in the afternoon.
00:13:22
We may want to drop this event this day, or this day is not as
00:13:26
busy so we might want to post this in the morning so everybody
00:13:29
has enough time to watch the look at the feed.
00:13:31
So it's simply having that strategy and saying, alright,
00:13:35
this is how I want to get the information out, to get the most
00:13:37
interactions and the most reach .
00:13:39
And that could be for a personal brand, like you said.
00:13:42
It could be for a business, it could be for an event.
00:13:45
Some people just simply do for parties.
00:13:47
What does everybody do?
00:13:48
They start dropping flyers.
00:13:49
What Thursday, friday, saturday , sometimes Sunday?
00:13:52
Because they know these are the times we're gonna be looking at
00:13:55
it and the weekend is coming up and I want the nabye tickets in
00:13:58
a batch.
00:13:58
You know that kind of thing.
00:13:59
So that's simply a social media strategy.
00:14:03
Now, the way that after-suit programs can use it to their
00:14:06
benefit is really giving a deeper look into the program.
00:14:10
So making sure the benefits of the program they can share.
00:14:16
That's an opportunity for parents.
00:14:18
People here on the straight from the parents mouth.
00:14:19
Hey, this has been my experience.
00:14:21
My son's been going to this program for X amount of years
00:14:24
and, of course, getting consent, asking the parents hey, do you
00:14:26
mind?
00:14:27
You know, reviews go a long way and, of course, whether it's
00:14:31
text, whether they just write an email, you can throw that and
00:14:33
make it a graphic.
00:14:34
Or whether it's literally stopping a parent at events and,
00:14:37
hey, do you mind saying a couple sentences on?
00:14:39
So that's.
00:14:40
That's an easy way to get the word about how impactful your
00:14:44
business or your program is being, without you having to do
00:14:47
a whole lot of thought, because it's coming straight from your
00:14:51
attendees used to show the different activities, maybe kind
00:14:55
of talked about it because people want to know okay my
00:14:57
child over there.
00:14:58
What are they gonna be doing?
00:14:58
And a lot of times, right, our attention spans are so short.
00:15:02
I'm a mom, we're moms, we don't want, a lot of times we don't
00:15:06
want to read the list of it anymore.
00:15:07
Right, we want to see it.
00:15:08
You guys, you know, and it used to be what they used to do.
00:15:10
In short, short, show pictures of kids running around throwing
00:15:12
balls.
00:15:12
You can translate that over into socials.
00:15:15
What are the kids gonna be doing?
00:15:16
What are they gonna be eating?
00:15:18
You know, to me, specialists, the summertime, okay, my kids me
00:15:21
there all day what kind of food are they eating?
00:15:23
You know things like that.
00:15:25
So really show them what exactly the kids are gonna be
00:15:27
doing or that you they're gonna be doing.
00:15:30
And then we love to hear, we love backstories from leaders.
00:15:34
You know, it doesn't have to be the CEO, because you know a lot
00:15:36
of people.
00:15:37
Sometimes they don't want to go and be in a camera, but it
00:15:39
could be someone that represents or doing a nice.
00:15:41
You know, just saying, this is how we got started.
00:15:43
Our passion is chosen, got a yada yada, yada yada.
00:15:46
You know, and we're talking short clips because we're we
00:15:49
talked about, our attention spans are short, but these are
00:15:52
easy ways to share about the organization or the afterschool
00:15:57
program, but and be impactful without it being a whole lot of
00:16:02
oh my god, what are we gonna do?
00:16:03
That takes the pressure off, but that's the way that you can
00:16:06
really be impactful and really maximize the use of social media
00:16:09
right and building that word.
00:16:14
Speaker 3: In doing that, are there key components that they
00:16:17
should like focus on?
00:16:19
Because I know that you mentioned like post time, like
00:16:22
when is your audience most active on social media?
00:16:25
So look at your post time, with being that being one of those
00:16:28
things.
00:16:28
What are you actually going to be doing to be a little bit more
00:16:32
visual?
00:16:32
So, are there specific components to their strategy,
00:16:35
shit that they should use or look at?
00:16:38
Speaker 2: absolutely so key components, of course, like you
00:16:40
just mentioned, utilizing that the analytics to see, like, when
00:16:44
are your followers the most active?
00:16:46
So, if you know, I mean maybe talk about this a lot when
00:16:49
people are off work a lot of times that five afternoon, when
00:16:51
they're getting off work, is a good time to drop some
00:16:55
announcements or things that they have going on.
00:16:57
So posting times are important and the different types of
00:17:00
content and like maybe can talk about a little bit earlier too,
00:17:03
right?
00:17:03
Not everybody is gonna watch a reel.
00:17:05
Some people may want to pitch it.
00:17:08
Some people like to swipe on a carousel which is multiple
00:17:11
pitches, you know.
00:17:12
So it's always important to have a variety.
00:17:15
If you don't post every day, on those few days that you post,
00:17:19
add a variety.
00:17:19
So, because a lot of people may not respond to a bunch of still
00:17:22
posts.
00:17:22
If that's, you know, all you do , you may only reach one part of
00:17:25
your, of your market and maybe feel free to chime in, because
00:17:29
on any other additions to that, that's pretty much it.
00:17:34
Speaker 1: Just keep consistent.
00:17:36
You know, utilize those, the posting times, a lot of times on
00:17:39
a schedule, like like Metas or like Zoho.
00:17:42
If you're using any type of schedule, it will tell you your
00:17:45
most active engagement time so you can follow that as your
00:17:47
roadmap.
00:17:48
But that's it.
00:17:49
You know, just keep your content aligned with your
00:17:51
mission and make sure you always know your why with everything
00:17:54
that you post.
00:17:55
And that's pretty much it, okay .
00:17:58
Speaker 3: Thank you for sharing that, because that is something
00:18:01
that I don't think we've always taken to consideration, because
00:18:03
we're so post, post, post, do, do, do.
00:18:04
But if you're posting something that is important at like 1
00:18:10
o'clock and you know your people don't look at it until about
00:18:14
what 30 is really going to be Yep, are we really looking at it
00:18:20
for real?
00:18:20
So a lot of things that are taking place on social media,
00:18:25
like selling, has become another additional thing, especially on
00:18:29
Instagram, products and merch and all those other things.
00:18:32
So I wanted to actually wall for especially the fundraising
00:18:35
part of programming is what are some ways programs can use
00:18:40
social media to, like raise money for some of the things
00:18:43
that they may be doing or what to do in the future?
00:18:46
Speaker 1: I'm also, you know, social.
00:18:47
Is your message, your message, right?
00:18:49
You know that's how you get the news out nowadays.
00:18:51
You know that's the fastest way you know to get information out
00:18:54
there.
00:18:55
So you definitely want to showcase it.
00:18:58
You know to showcase what it is .
00:18:59
You should do it and you can start your go from me
00:19:02
kickstarter and you know place that link in your bio or place
00:19:05
that link in your chat.
00:19:06
However, you want to do it, but what you want to keep in mind is
00:19:09
you want to be transparent about you need to be transparent
00:19:12
about the fundraiser what it is that you're raising money for.
00:19:15
You know, because you want to get this building.
00:19:17
Are you, you know, putting money into scholarship programs?
00:19:20
You know you want to be transparent about what it is
00:19:24
that you're fundraising for and show the progression.
00:19:26
That's what you will put on social media as far as helping
00:19:29
your parents to see what's really going on and again, as we
00:19:32
talked about before, building a trust.
00:19:34
Once you build that trust and they see okay, you know they're
00:19:37
not going to just take my money and run.
00:19:38
You know they're actually no higher contract is to fix the
00:19:41
roof on the building.
00:19:42
They're actually getting these kids the backpacks of school
00:19:45
supplies that they need.
00:19:46
You want to, you know, show your progression of all your
00:19:49
fundraising goals, no matter what it is, and you should
00:19:52
social media to do that.
00:19:54
If you are raising money for a field trip, so I to implement a
00:19:57
program or anything like that, just to make that note on the
00:20:00
social space and maybe do a countdown.
00:20:02
You know you say, hey, you know that kind of also create a
00:20:06
sense of urgency to.
00:20:07
But you can make a countdown and say, hey, we need X amount
00:20:11
of dollars by March 13th and the countdown is on and whoever
00:20:16
gives gives us that $300 might win something or something.
00:20:19
You can make it fun, make it engaging, make it so people feel
00:20:22
like they have an incentive, once you build that relationship
00:20:25
with them, you know, to donate money, and so that's pretty much
00:20:29
how you can use the social space.
00:20:32
And, like I said, if you have a place where they can give money,
00:20:35
like your cash up, you might have a, you know, a cash up for
00:20:37
your establishment.
00:20:38
You might have a go fund me for specific things or a
00:20:41
Kickstarter to launch a new program, anything like that.
00:20:44
You want to also keep in mind who your audience.
00:20:47
You know they might not be able to give thousands of dollars on
00:20:51
hand.
00:20:51
You got a lot of moms and families you know as your
00:20:54
audience members, so they might can do like $10 here there, so
00:20:58
you just also have to be mindful of what you ask for as well,
00:21:01
when that'll help them determine whether they can give or how
00:21:04
much time they want to put in.
00:21:05
Whatever it is that you need, so that transparency is golden
00:21:09
when it comes to raising money and, of course, don't be afraid
00:21:12
to showcase the progression of the fundraising.
00:21:17
Speaker 3: Very true, very true.
00:21:18
So, talking about that, let's go ahead and talk about this
00:21:22
family and community engagement portion, because that is part of
00:21:26
it, your fundraising.
00:21:26
You're trying to touch the people and let them know what
00:21:28
you need.
00:21:28
Also, how can social media be used for family and community
00:21:33
engagement outside of fundraising?
00:21:36
Speaker 2: Yeah, so that really doesn't go away to transition
00:21:38
out of that, because one of the bigger components that can be
00:21:42
used to create that community and family engagement is just
00:21:45
sharing updates.
00:21:46
Sharing updates and information .
00:21:48
Those platforms can be used, like I said, for the updates for
00:21:51
the fundraising, especially, of course, not just when places
00:21:54
are closed and like that, but different events that are coming
00:21:57
up.
00:21:57
That's like the main place to do that.
00:21:59
It could be notifications, it could be something changes, it
00:22:01
could be hey, we need volunteers .
00:22:03
You know how many times do they need volunteers and people do
00:22:08
not post.
00:22:08
I'm telling that's literally how it showed up at the farmers
00:22:11
market because people like, oh so don't know each other.
00:22:14
No, I saw them Facebook and said the deal, I mean, you know,
00:22:19
because you know, right, sometimes these after school
00:22:21
programs are nonprofits, right, and you're like how in the world
00:22:24
put that thing on Facebook or Instagram and say volunteers
00:22:28
needed, ask people to share, because that's the way to get
00:22:31
these families and get the community involved.
00:22:33
Social media is the resource now for people that mean that's
00:22:37
looking for volunteer opportunities.
00:22:39
They're not googling anymore, they're going to Facebook and
00:22:41
Instagram and they're putting in volunteer RBA.
00:22:43
They're putting in volunteer in Hureko County volunteer,
00:22:46
chesterfield, and they're looking for people like you.
00:22:49
They're looking for daycares and summer camp and all that.
00:22:52
They're not googling it anymore .
00:22:54
You know what I mean.
00:22:55
Outside of asking friends, they may go to the social services
00:22:58
website.
00:22:58
They're looking on Instagram and Facebook, and that's how the
00:23:02
families can stay in the know what's going on.
00:23:03
That's how you keep everyone engaged and then that's where
00:23:07
you can also encourage them to share.
00:23:09
Share this post.
00:23:10
People do it all the time.
00:23:12
Do not be afraid of asking your followers to share your post.
00:23:14
You know what I mean, because even if you don't hit your
00:23:17
target audience, every person engages.
00:23:19
You're automatically connected with their audience the moment
00:23:22
they share your stuff and you're exposed to a 500, 600 more
00:23:26
people that never knew you existed, all because you told
00:23:29
them to share your post.
00:23:30
Nice, so that's the first one.
00:23:32
The second one is and it's kind of the same thing for
00:23:35
facilitating communication and collaboration.
00:23:37
So that goes along with that.
00:23:39
We need you volunteers or our job openings.
00:23:41
Hey, we're looking for more counselors.
00:23:44
We're looking for interns.
00:23:46
That's a perfect time where we're asking for, people are
00:23:48
asking for interns right, especially in the summer or in
00:23:50
the after school.
00:23:51
Looking for anyone that's looking for volunteer credits is
00:23:54
trying to get into organizations.
00:23:55
I'm a product sorority.
00:23:56
I was the reason why I know about volunteer opportunities
00:23:58
back in the day.
00:23:59
Right, we all knew somebody, but I also was volunteer hauling
00:24:01
.
00:24:01
These days, you know, it's a little different.
00:24:04
You know somebody that needs volunteer credit and they just
00:24:06
happen to see it on their feed.
00:24:08
Oh, let me connect them with so and so and so.
00:24:10
Let me send them this post, and it doesn't have to be a still
00:24:12
post.
00:24:13
Sometimes it's literally showing a video of a volunteer, one
00:24:16
volunteer with us.
00:24:16
Look at what they're doing, because what do people say,
00:24:19
right, when I volunteer, what are we doing?
00:24:20
You know they don't want to do the bait and switch, but they're
00:24:23
seeing what I want to do that with kids.
00:24:24
I can give people some food.
00:24:26
I could run around and play baseball or basketball with them
00:24:28
.
00:24:28
I, you know I can do that.
00:24:30
That's the perfect way to recruit is literally showing
00:24:33
people what they're gonna be doing.
00:24:35
So those are some ways to really connect and collaborate
00:24:38
on that.
00:24:39
And then just showing achievements.
00:24:41
My son attended a basketball program.
00:24:42
He was in people different preschool also, but they showed
00:24:45
the kids graduating Didn't do an , a kindergarten graduation, any
00:24:49
type of awards.
00:24:50
Or there's a basketball program oh, I team one.
00:24:53
Blah, blah blah, different type of tournaments and stuff like
00:24:56
that.
00:24:56
Parents like to see their children, the children like to
00:24:58
see themselves, and it also is like, oh well, I want my child
00:25:02
to participate, I'm looking for another basketball tournament.
00:25:04
You know what I mean.
00:25:05
Or they may be a part of that, that program, and didn't know
00:25:08
that they had Basketball tournaments or different type of
00:25:10
competitions.
00:25:11
You know, that really lets the community know that you route,
00:25:14
that we rally around these children and that there's other
00:25:17
ways for them to achieve Different things, because if
00:25:19
they don't want to go to like a bigger one and I think those
00:25:23
bigger organizations are the only ones that they can get
00:25:24
awards and stuff that so these are some ways to support the
00:25:27
community.
00:25:27
Community can support the children.
00:25:28
It gives great engagement because what are they saying?
00:25:31
Congratulations.
00:25:32
All that engagement just boosts up the post, where it starts to
00:25:37
show up on other people's algorithms.
00:25:38
So we're on people's pages rather.
00:25:41
So those are some ways that they can Use that to maximize
00:25:45
their exposure and really utilize social media for their
00:25:47
benefit.
00:25:49
Speaker 3: No, that's right.
00:25:50
Well, for all the wonderful things that you gave us today,
00:25:53
thank you so much, but we are not done yet.
00:25:55
Yeah, we have to go ahead and jump into our professionals
00:25:58
lounge.
00:25:58
Professionals lounge is a segment of the show that allows
00:26:01
guests to share advice with other Practitioners in the OST
00:26:05
and youth development field about how they can begin growing
00:26:09
their gifts and talents, but also develop themselves as
00:26:12
professionals in the field.
00:26:13
Here's our professionals lounge conversation.
00:26:16
Welcome to the end of our show.
00:26:19
I know we've had such a great time getting so much information
00:26:22
, but I'm gonna go ahead and wrap this up.
00:26:24
So, for professionals lounge, here's my question.
00:26:27
For Navy and Marquia, my question is what are some things
00:26:31
that should not be done on social media?
00:26:34
You know there is this thing called etiquette, but like we
00:26:45
need to put that out every like, so you should not, because you
00:26:49
know, feel like etiquette is important, we miss, miss
00:26:52
sometimes.
00:26:53
Speaker 1: Oh, we can really understand that.
00:26:54
We actually did a whole little segment on social media
00:26:57
etiquette on our page and a legacy on Instagram shames plug.
00:27:01
So go ahead and follow us.
00:27:03
But we already did.
00:27:04
We have a social media etiquette series and if we were
00:27:07
very excited about this question because we would like we talk
00:27:09
about this.
00:27:10
So, first rule don't flood the feet.
00:27:12
Do not flood the feet.
00:27:14
Don't overpower your friends feeds with all of these posts,
00:27:17
because it frustrates people and then they end up on following
00:27:21
or muting you or something Like that, and you don't want them to
00:27:23
hide your good stuff, you know.
00:27:24
So, instead of flooding a feed or anything like that, build a
00:27:28
carousel, like Marquia mentioned before.
00:27:30
A carousel is a series of multiple posts is a very good
00:27:34
way to get engagement because people are gonna swipe through.
00:27:37
They might save the posts that they like within the bunch or
00:27:41
anything like that, or you know they'll save it for later to
00:27:43
come back to it.
00:27:44
But carousels are really cool because it allows you to post
00:27:48
all those pictures at one time and you can create.
00:27:50
Create a story out of it, create a theme out of it, things
00:27:53
like that.
00:27:53
Even put little arrows on it so they can know to keep swiping,
00:27:56
make it look cool, you know, but it's, it's a really easy way to
00:27:59
get engagement and still use multiple pictures and images or
00:28:03
just footage Without having to, you know, constantly post and
00:28:06
flood the feed to where a lot of your stuff gets missed that way
00:28:10
.
00:28:11
And then we also said this before at the top of the hour,
00:28:13
but we're gonna say it again Don't post children without
00:28:16
consent of their parents.
00:28:17
That's the most important thing For after school program, any
00:28:21
type of child development programs.
00:28:22
Just make sure you get that content slip signed, so that way
00:28:26
again, it's no problems or anything like that.
00:28:28
And the last thing that you could do, one of my last things
00:28:32
that you could do is and we this might be kind of hard to do,
00:28:37
but it can be done showcase your programs with visuals.
00:28:39
Like I've said children reading , staff helping with schoolwork,
00:28:44
anything like that.
00:28:45
You can show them better than you can tell them on these
00:28:47
platforms.
00:28:48
So try not to be too, too promotional, but life-like, you
00:28:53
know, because you want to create that, actually that relatable
00:28:56
pool, and to do that you need you need the visuals.
00:28:58
You know where visual people with short attention span, so we
00:29:01
just want to see it one day.
00:29:03
But do your best to explain it quickly and, you know, short way
00:29:06
in the caption to where it's not.
00:29:08
You know a whole little novella down there.
00:29:10
You know, keep it sweet, simple , kind of do it like a narrative
00:29:14
type of content strategy and show and don't tell too much.
00:29:18
So those are my three etiquette tips.
00:29:20
Marquette, you got some.
00:29:22
Speaker 2: Yes, yes.
00:29:23
So the first one I have is Especially for those and this
00:29:26
can goes for after school programs or those that just have
00:29:29
businesses you want to make sure you're keeping a balance of
00:29:32
your personal content and your business content separate,
00:29:37
unless it aligns with the company's brand.
00:29:39
So we have people that write you run your own Afterschool
00:29:42
program or what have you, but then we've definitely seen where
00:29:47
you know, sometimes you slip in a personal that doesn't really
00:29:49
have anything to do with the brand and but, and you're kind
00:29:52
of running it like it's your personal page, but then you're
00:29:55
trying to promote your business or after school program at the
00:29:58
same time.
00:29:58
You might and it, you know you may seem like it's a lot but
00:30:01
it's really not, but you may want to.
00:30:03
You want to separate that and have a personal page where you
00:30:06
can post all your personal random quirky stuff and then the
00:30:10
other one just be your brand.
00:30:11
But of course, if it aligns with that brand so say, you run
00:30:15
the afterschool program and you have children, you have children
00:30:17
of your own.
00:30:18
If your children are participating in stuff with the
00:30:20
program and you throw a picture, then that can maybe align with
00:30:23
that brand because they're actually doing what the
00:30:25
afterschool program does or what the program offers, versus just
00:30:28
like randomly Throw out a picture of your kids on there
00:30:32
but it doesn't align with the brand.
00:30:33
So you want to kind of make sure you are keeping that
00:30:36
separate, because your brand and your, your program is its own
00:30:39
entity.
00:30:39
So you don't want to cause any confusion again.
00:30:42
Like maybe said, you want to make sure your content is
00:30:44
aligning with that mission so that it doesn't throw off anyone
00:30:48
that's following and then there's like a random people
00:30:49
like wait, I thought this was the schools Instagram, but it's
00:30:52
really yours and you're just promoting the afterschool
00:30:55
program at the same time.
00:30:56
You might want to look into, especially if you know you're
00:30:59
going to consistently post for that brand.
00:31:00
You might want to that at that point I'm gonna have to set up a
00:31:03
separate Instagram for it or socials and the way Instagram
00:31:06
and Facebook is set up, you can easily toggle between the two
00:31:10
and that way you're posting as your business and then you can
00:31:12
switch over and post back as yourself.
00:31:14
We do it all the time.
00:31:15
So that's the first one that I had.
00:31:20
The second one is making sure you're engaging with your
00:31:22
followers.
00:31:22
When people that follow you when they're talking in the
00:31:25
comments, you please respond back.
00:31:28
Say something about, even if it's oh, these are
00:31:30
congratulations kids.
00:31:31
You can say thank you for all your kind words or what have you
00:31:36
?
00:31:36
A lot of people ask questions in those comments.
00:31:38
Then not only that, actually the people that your brand
00:31:41
follows engage with their posts, because A that keeps the
00:31:45
engagement going both ways.
00:31:46
That also keeps your pulse on the afterschool program streets.
00:31:51
Because we tell everybody, whatever brand you, a number of
00:31:55
the people that you follow should be people that's in your
00:31:57
niche, so you should be following other programs or
00:32:02
schools or anybody that's in your market.
00:32:05
They should be some of the people that you're seeing on
00:32:07
your feed.
00:32:08
Then you should be engaging with them as well.
00:32:11
Like some of their posts, engage with some of their,
00:32:14
especially if it's interesting, share some of their stuff.
00:32:17
It doesn't take away from your brand.
00:32:20
Instagram.
00:32:21
Socialism is a great space where it benefits you to support
00:32:24
other people, if that makes sense, because sometimes that's
00:32:28
the one reason why we wonder why is he my stuff doing?
00:32:31
Well, well, who's engaging with your stuff?
00:32:32
Because that one part is not just posting, it's getting the
00:32:38
engagement and sometimes it boils down to who are you
00:32:42
engaging with, right?
00:32:43
So don't lose that piece of.
00:32:47
I need to be seeing what's.
00:32:49
Number one keep your finger on the pulse on what's going on in
00:32:51
these afterschool program streets.
00:32:53
I'm gonna say that In our case, we keep a pulse on who was
00:32:55
going on the social media streets, but whatever your brand
00:32:57
is, keep a pulse on.
00:32:58
Like your podcaster, I'm sure you follow other.
00:33:01
You keep a pulse on what the podcaster you know what I'm
00:33:03
saying.
00:33:04
So, because that's how you keep an idea of what's going on.
00:33:08
But also engage, because that you'd be surprised who engages
00:33:11
with you All.
00:33:12
Because you like to engage your stuff, that stuff can really
00:33:14
really matter.
00:33:15
Especially, start now and then lastly okay, so people should
00:33:19
know this, but we still see this which is putting links in the
00:33:22
captions on Instagram.
00:33:24
Instagram does not allow a hyperlink in the captions, so
00:33:28
when you all are making Instagram posts, one way to get
00:33:31
around this is, of course, in the caption saying please click
00:33:34
the link in our bio and or make a video or a reel of how to get
00:33:38
to the link to register your children, because hyperlinks
00:33:41
work on Facebook but it does not translate over.
00:33:44
Unfortunately, instagram does not have this feature, but
00:33:46
there's still a lot of people that, and sometimes you don't
00:33:48
know right, cause you're just posting.
00:33:49
You just copy and paste what you put on Instagram.
00:33:51
Hyperlinks do not work in the captions, even if you put it in
00:33:55
as a comment.
00:33:55
Make a simple video saying hey, this is how you find us.
00:34:00
We literally made a video the other day it wasn't very long
00:34:03
how to go to our link in our bio and click the calendar in the
00:34:06
book and apply with us.
00:34:07
It's great content, but it also shows that you, you are still
00:34:11
showing people how to get to it because the hyperlinks do not
00:34:14
work.
00:34:15
So that's the only other other one I have.
00:34:19
Speaker 1: And then I say well, ladies.
00:34:20
Speaker 3: Thank you for being on the show.
00:34:21
If anyone wants to get a touch with you to get more tips, you
00:34:25
know get some consulting on how to update or upgrade their
00:34:29
social media hashtag it in touch with you so you can go to
00:34:33
wwwnmlegacycom.
00:34:35
Speaker 1: Then you can scroll all the way down and hit work
00:34:37
with us at the bottom.
00:34:38
You can schedule a free consultation with us and you can
00:34:40
also follow us on our Instagram at nmlegacy.
00:34:43
Legacy is with an I, you guys L-E-G-A-C-I marketing, and so we
00:34:49
follow us there.
00:34:49
We can get social media tips.
00:34:51
We do that every Tuesday.
00:34:52
We put our resources and things like that every Wednesday,
00:34:55
thursday.
00:34:56
There's a lot of good stuff on our socials that you can, you
00:34:59
can use and, of course, you can book us for a consultation at
00:35:02
our website.
00:35:04
Speaker 3: Awesome.
00:35:05
So, with that being said, y'all , we're gonna go ahead and wrap
00:35:07
this up.
00:35:07
I hope you're having an amazing day and until next time, y'all
00:35:10
go bye.
00:35:11
Well, everyone.
00:35:12
That brings us to the end of our show.
00:35:14
If you like what you heard and you enjoyed our conversation,
00:35:17
make sure that you're following us on YouTube, but also hit that
00:35:20
like button so we know what you are enjoying.
00:35:22
You can also find us on other podcast platforms like Apple
00:35:27
Podcasts, spotify and Google Podcasts.
00:35:30
If you wanna listen to our audio version as well, to get
00:35:34
more behind the scenes stuff, make sure that you're following
00:35:36
us on our social media accounts Instagram and Facebook at school
00:35:41
after hours.
00:35:42
Well, that's all I have for today.
00:35:45
In the words of Mr Arthur Ashe, start where you are, use what
00:35:49
you have, do what you can.
00:35:51
Until next time, y'all bye, bye , bouncy music lyrics by
